About me

I'm Abigail Findlay. Most people call me Abi.

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My background is leadership within the creative and brand industries. I've worked with and for Nike, Apple, H&M, Depop, Deliveroo, Warner Music Group, Wieden+Kennedy, WSP, Vesuvius, The Girl Effect, and Stella McCartney.

For over a decade, I've consulted brands and creative agencies as a Managing Director or General Manager helping to launch new ventures, turn businesses around, or build new products and services. My experience spans commercial and non-profit sectors, across Africa, Europe, and the US.

I'm an ICF-accredited coach, and I've spent the past seven years deepening my understanding of brain science and the psychology of human relationships applying that learning to how I coach leaders under real pressure.

I'm also a Partner at Grace & Co, a marketing and commerce consultancy which keeps me "in the arena" of business, in touch with the current challenges of marketing and brand leadership, including AI adoption and transformation.


I'm a certified workplace mediator (ONS) training that sharpens how I help leaders navigate the difficult conversations and conflict that sit at the heart of good self leadership.

I'm also a consultant at The TCM Group, an award winning leadership, culture and conflict resolution consultancy working with organisations including NATO, Burberry and the BBC.

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A digital pattern of interconnected circles and lines on a black background.
● Ready to Begin?

Let's talk about what your team needs.

A short call to see if we're a fit no pitch, no pressure. If it makes sense to work together, we'll figure out the right shape for it from there.

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