Testimonials
What people are saying
Abi is perceptive, kind, clever and intuitive... She speaks both sides of the brain - her experience in creativity and business allows her to unpack complex situations, and to imbue you with a confidence that's rooted in something deeper inside you.
- Lydia Pang
Founder, Morning Studio
When Abi and I started working together, the business was in flux and I was too caught up in the day to day. She helped me see the value in what I'd already built, looking at me and what I wanted alongside the needs of the business. Abi brought a cadence of planning that gave us real clarity, helping me carve out new roles, tighten the structure and get clear on what leadership meant for me. She is a personal champion for my business, always positive and solution based. A trusted ally, instrumental in getting my business to a better place. And did i say she’s also a right laugh, so our sessions are always thought provoking and fun.
- Jo Lee
Creative Director & Founder, Garden State
Abi's approach started with me - really understanding my own needs - before translating that into a clear business strategy. During a transitional period, she helped me get clarity on both a personal and professional level, bringing warmth, support, and clear-headed guidance throughout. That combination of personal and business coaching made all the difference in helping me move forward with confidence.
- Sara Hemming
Founder, Sara Hemming Studio
I came to Abi in the middle of a rather dispiriting job hunt. She helped me reassess my professional story so I could pitch myself with conviction during interviews, and gave me invaluable confidence boosts before important conversations. I now have a new role, and I walked in on my first day feeling more assured and purposeful than ever before. Thank you, Abi.
- Bella Mallaby
Senior Copywriter, Ocado
Abi has strong expertise in leadership and how to nurture talent to build a high-functioning team... I've found her to offer so much value as a sounding board, and more importantly, to help navigate complex career decisions.
- Oyin Akiniyi
Head of Cultural Conversations, Chivas, Pernod Ricard
Abi ran the Creative Confidence & Career Craft session as part of the IPA’s inaugural Creative Essentials Certificate 2026. In every piece of feedback we received on the programme this day was mentioned as one of the most useful and likely to have an impact on the attendees’ careers moving forward. Abi is fantastic at engaging with the room, setting practical and memorable tasks, encouraging people to work together and individually to build their take away career plans. The course was so popular that we are rolling it out all over the UK as a stand alone session for IPA members.
- Louise White,
Director Of Professional Development, Institute Practitioners In Advertising
● Ready to Begin?Let's talk about what your team needs.
A short call to see if we're a fit — no pitch, no pressure. If it makes sense to work together, we'll figure out the right shape for it from there.
